Kavyamimansa of Rajasekhara

Kavyamimansa of Rajasekhara
Written sometime during 880-920 ad by Rajasekhara: an eminent poet, this first English translation of Kavyamimamsa is a kind of practical treatise for poets: kavisiksa manual – highlighting, all possible attributes that go into the making of a good poet and a good poetic composition. As a body, Sanskrit writings unfold Indias millennia-long, almost unbroken intellectual tradition: not only of philosophy and grammar, but of literary theory as well. The concepts and critical theories, which the Sanskrit poeticians advanced or the issues they sought to address, inhere both universal appeal and validity. And, with certain modifications, these can well live up to the demands of modern literature. In this long and powerful tradition of Sanskrit literary theory that marked a definitive begining with Bharatas Natyashastra (first century ad), Kavyamimamsa is a monumental work. Written sometime during 880-920 ad by Rajashekhara: an eminent poet, dramatist and critic, it is a kind of practical treatise for poets: kavishiksha manual – highlighting, as it does, all possible attributes that go into the making of a good poet and a good poetic composition. Among other relevant aspects, Rajashekhara also includes here a systematic exposition of the views/opinions of his predecessors, with illustrations of the literary practices of various times and climes put down after careful empirical observation. Now, when there is a growing scholarly interest in the study of Sanskrit literary theory and how it is positioned vis-a-vis the Western critical tenets, Dr. Sadhana Parashar brings Rajashekhara’s classic within everyone’s reach – offering the first-ever, complete English translation of Kavyamimamsa, with its original Sanskrit text and comprehensive explanatory notes. For sure, it is invaluable to the scholars of linguistics and literary criticism.
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Customer Analytics for Dummies

Customer Analytics for Dummies
The easy way to grasp customer analytics, Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. Customer Analytics For Dummies gets you up to speed on what you should be testing. You’ll also find current information on how to leverage A/B testing, social media’s role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time. Shows you what to measure, how to measure, and ways to interpret the data. Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart. Explains how to use customer analytics to make smarter business decisions that generate more loyal customers. Offers easy-to-digest information on understanding each stage of the customer journey. Whether you’re part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered. About the Author Jeff Sauro is a Six-Sigma trained statistical analyst and pioneer in quantifying the customer experience. He writes a weekly column at measuringu.com and has been an invited speaker at Fortune 500 companies, industry conferences and as an expert witness.
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