In today’s changing, competitive and crowded marketplace, building an admirable brand has become one of the toughest and most important tasks for entrepreneurs and marketers. Moreover, many marketing strategies that used to work in the past are becoming obsolete today. If you are looking for answers to burning questions such as: How were new age admirable brands created from scratch? How did these brands achieve popularity in a highly crowded and competitive market? How did entrepreneurs behind these brands identify new opportunities and create million-dollar markets? Then Booming Brands is a gold mine of information that you can’t afford to ignore. The lessons derived from the hard-earned success of these 11 Indian brands from multiple industries and domains, can help you carve out your own journey and brand strategy. Brands Covered: BookMyShow, Shaadi.com, BYJU’S, Zomato, FirstCry, Paper Boat, Su-Kam, Goli Vada Pav, Jayaashree by Arunanchalam Murugantham (Pad Man), Elephant Design, PaGaLGuY. ,
About The Author:
Harsh Pamnani is a marketer with over 12 years of experience with start-ups as well as large organizations. His articles on marketing strategies and entrepreneurship have appeared in leading business publications including Forbes, Advertising Age, Business World, Economic Times, Entrepreneur, Business Insider, Firstpost, Information Week and Retail.
Harsh is also the curator of iPamnani, a non-commercial initiative with the mission to inspire people through fascinating stories and path-breaking ideas of business leaders. Harsh earned his bachelor’s degree in computer engineering from IET-DAVV, Indore and MBA at XLRI, Jamshedpur. To find additional resources from Harsh, log on to: http://www.harshpamnani.com
Buy the book BOOMING BRANDS– INSPIRING JOURNEYS OF 11’MADE IN INDIA’ BRANDS from Ideakart.com.