Dear Client: This Book Will Teach You How to Get What You Want from Creative People

Dear Client: This Book Will Teach You How to Get What You Want from Creative People
In a world where every business, brand, product, and service needs a strong visual identity, it’s critical for clients and creative professionals to work together. And the key to success, as with any relationship, is communication. In Dear Client, award-winning graphic designer Bonnie Siegler offers an invaluable step-by-step guide to how to talk socreatives will listen, and how to listen when creatives talk. Written as a series of 46 honest, friendly lessons – “Know What You Like,” “Decide Who Will Decide,” “Focus Groups Suck,” “Don’t Say ‘Make It Yellow,’ Say ‘Make It Sunny,”‘ “Serve Lunch During Lunchtime Meetings” – it shows exactly how to deal with the subjectivity, emotional pitfalls, and occasional chaos of a creative partnership. Here’s how to articulate your visual goals and set a clear, consistent direction. How to give feedback that works and avoid words that inhibit creative thinking. Howto be open to something you didn’t imagine. And most of all, how to have fun, save money, and get the results you want.
Buy the book Dear Client: This Book Will Teach You How to Get What You Want from Creative People from Ideakart.com.

Dear Client: This Book Will Teach You How to Get What You Want from Creative People

Dear Client: This Book Will Teach You How to Get What You Want from Creative People
In a world where every business, brand, product, and service needs a strong visual identity, it’s critical for clients and creative professionals to work together. And the key to success, as with any relationship, is communication. In Dear Client, award-winning graphic designer Bonnie Siegler offers an invaluable step-by-step guide to how to talk socreatives will listen, and how to listen when creatives talk. Written as a series of 46 honest, friendly lessons – “Know What You Like,” “Decide Who Will Decide,” “Focus Groups Suck,” “Don’t Say ‘Make It Yellow,’ Say ‘Make It Sunny,”‘ “Serve Lunch During Lunchtime Meetings” – it shows exactly how to deal with the subjectivity, emotional pitfalls, and occasional chaos of a creative partnership. Here’s how to articulate your visual goals and set a clear, consistent direction. How to give feedback that works and avoid words that inhibit creative thinking. Howto be open to something you didn’t imagine. And most of all, how to have fun, save money, and get the results you want.
Buy the book Dear Client: This Book Will Teach You How to Get What You Want from Creative People from Ideakart.com.

American Illustration 29

American Illustration 29
American Illustration turns 29 this year, and celebrates by presenting artist Sam Weber on the cover of its latest issue, in a oversize, double-sided, foldout jacket-as-poster featuring a sensual fantasy painting and a honeycomb embossed cover. This issue showcases 354 of the year’s best images from a submission of over 8,000 by more than 1,100 illustrators, art directors, designers, animators, magazines, agencies and schools. This year’s distinguished panel of art and design professionals included Rodrigo Corral, Principal at Rodgigo Corral Design; Irene Gallo, Art Director at Tor, Forge & Starscape Books; Rob Hewitt, Principal, Curious Outsider Design Studio; Kory Kennedy, Design Director, Runner’s World; Grammy-award winning designer Gail Marowitz, Creative Director, Roadrunner Records; Siung Tjia, Creative Director, ESPN The Magazine and Jason Treat, Art Director, The Atlantic. This jury highlighted the topics that defined the year and chose the work that elevates and challenges our visual culture. The 200 illustrators they selected collectively represent the widest range of styles utilized in today’s print and digital media. From the New Yorker to the latest self-published web zine, editors and creative professionals participate in a constant struggle against shortened attention spans and proliferating choices for news and entertainment. American Illustration delivers page after page of superb, thoughtful work and affirms that the still image reigns supreme as the most effective tool of communication.
You can buy the book from Ideakart.com.