Inside the Investments of Warren Buffett: Twenty Cases

Inside the Investments of Warren Buffett: Twenty Cases
Since the 1950s, Warren Buffett and his partners have backed some of the twentieth century’s most profitable, trendsetting companies. But how did they know they were making the right investments? What did Buffet and his partners look for in an up-and-coming company, and how can others replicate their approach? A gift to Buffett followers who have long sought a pattern to the investor’s success, Inside the Investments of Warren Buffett presents the most detailed analysis to date of Buffet’s long-term investment portfolio. Yefei Lu, an experienced investor, starts with Buffett’s interest in the Sanborn Map Company in 1958 and tracks nineteen more of his major investments in companies like See’s Candies, the Washington Post, GEICO, Coca-Cola, US Air, Wells Fargo, and IBM, accessing partnership letters, company documents, annual reports, third-party references, and other original sources.
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From Ideas to Iconic Brands

From Ideas to Iconic Brands
Inspiring stories of 101 amazing brands that changed the world

• Apple
• Coca-Cola
• Nike
• Starbucks
• Disney
• KFC
• Hallmark
• Mercedes
• Revlon
• Tupperware
• Banana Republic and many more

Inspiring stories to help you build a bigger, better, stronger brand

A cross between a business book and a storybook, From Ideas to Iconic Brands is a collection of 101 accessible, enjoyable and revealing tales behind the creation of some of the world’s greatest brands, including Mercedes, Apple, Disney, KFC, WWF, Guinness World Records and Coca-Cola.

The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation, repositioning and renovation, with a moral at the end of every story. For each story, the author has drawn a marketing principle that can be applied to many brand and marketing challenges businesses face today.

Packed with compelling anecdotes illustrating how to gain increased visibility, cultivate a loyal following and establish a reputation of being the best in the market, this book provides the reader with a fully-equipped toolbox for building a winning brand!
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The Secret Principles of Genius

The Secret Principles of Genius
Learn from brilliant minds like
Leonardo Da Vinci, Jane Austen
Albert Einstein, Stephen Hawking
Steve Jobs, Elon Musk and Others

Unlock the Hidden Powers of Your Mind!

There is no limit to the power of the human mind. All you need is the key to reveal its inner-most secrets. If you tap into the principles of genius, you will be ready to discover your true potential. These secret principles have played a critical role in the greatest achievements of humanity, yet most of us are unaware of them. Now, they are finally revealed.

Internationally bestselling author I. C. Robledo has profiled the brightest minds of all time to demonstrate why these principles are so important. We will explore the intellect of icons such as Leonardo da Vinci, Jane Austen, Albert Einstein, Stephen Hawking, Steve Jobs, Elon Musk and many more.

An important theme is that brilliant people have used these principles to accomplish what no one thought was possible. What has become clear through the ages is that with the right principles, it is possible to tap into a potential that is limitless.
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Predictive Statistics: Analysis and Inference beyond Models (Cambridge Series in Statistical and Probabilistic Mathematics)

Predictive Statistics: Analysis and Inference beyond Models (Cambridge Series in Statistical and Probabilistic Mathematics)
All scientific disciplines prize predictive success. Conventional statistical analyses, however, treat prediction as secondary, instead focusing on modeling and hence estimation, testing, and detailed physical interpretation, tackling these tasks before the predictive adequacy of a model is established. This book outlines a fully predictive approach to statistical problems based on studying predictors; the approach does not require predictors correspond to a model although this important special case is included in the general approach. Throughout, the point is to examine predictive performance before considering conventional inference. These ideas are traced through five traditional subfields of statistics, helping readers to refocus and adopt a directly predictive outlook. The book also considers prediction via contemporary ‘black box’ techniques and emerging data types and methodologies where conventional modeling is so difficult that good prediction is the main criterion available for evaluating the performance of a statistical method. Well-documented open-source R code in a Github repository allows readers to replicate examples and apply techniques to other investigations.
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Job Be Damned: Work Less. Career Success.

Job Be Damned: Work Less. Career Success.
Do you think you’re a hardworking professional who has a lot to offer? Are your ideas brighter than everyone else’s in your team? Did you deserve a standing ovation after your last performance appraisal? Even if the answer to these questions is a resounding yes, do you still find yourself trailing behind corporate losers – the devil boss who takes all the credit; the slimy politician who stole your promotion; the sweet-talking weasel whom everyone seems to love? Job Be Damned is the kick in the backside that you so desperately need. This book recognizes that you are an average employee and ensures that, by the time you’re done reading it, you’ll be the best average employee there can be. You will gain a unique perspective to help navigate every tricky workplace situation-and unmatched bullshit-doling and handling capabilities to wing it through your spectacularly unexciting job. After all, isn’t that what corporate success is all about?
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